Your Web site

Place a subscription box on every page of your web site. Make sure you don't overlook this powerful means of gaining new subscribers. Your visitors will enter your web site from many other pages other than your main page. They may never even visit your main page, so make sure your subscription box is visible on every page of your web site. 

Incentive Subscriptions 
This powerful means of obtaining subscribers entails offering your visitors a free gift in return for their subscription. This free gift may be a free ebook, software, or report. This method of obtaining new subscribers will increase your subscription rate immensely. 

Writing Articles 
Write informative articles and allow them to be freely published. By writing articles, you can significantly increase your subscriptions. The key to using this method effectively is to include your subscription information within your bylines. 

Free Ebooks 
Create a powerful free ebook and allow it to be freely distributed. Place your subscription box within your ebook to enable your readers to subscribe. Your ebook will have the potential to be viewed by millions of Internet users. 

Creating and developing an opt-in list is an absolute must. You must take every opportunity to promote your publication and gain new subscribers. The more subscribers you have, the more sales you'll make. Make sure you don't overlook this powerful method of making sales. 

If you're not collecting your visitors' email addresses, don't wait another day to start. Opt-in lists are one of the most powerful marketing tools on the Internet. 

If you would like an in-depth, step by step guide to publishing a profitable ezine, click here for information on my eBook, eZines: A Complete Guide to Publishing for Profit. Not only will this ebook assist you in developing a profitable ezine, but it also has resell rights. What this means is that when you purchase this ebook, you may resell it (or use it as a free bonus) and keep 100% of the profits forever with no additional fees. 

Writing Articles for Publicity 
If you've been on the Internet for a while, you've probably subscribed to a few ezines (newsletters). Most ezines will include a feature article written by the editor or a guest author. If you've ever read an article written by a guest author then you've probably noticed, at the end of the article, a few lines of text about the author, referred to as "bylines" or "resource box." 

The writer gives the publisher permission to publish their article free of charge in exchange for the publisher including the author's bylines. The bylines are basically just an advertisement for the writer. They usually contain a couple of lines about the author and a web address. 

By writing articles and allowing them to be published, free of charge, your articles will have the potential to be viewed by millions of Internet users. They may be published by several ezines with subscriber bases of a few hundred to several thousand. In addition, they may be displayed in ezine archives or on high traffic web sites. 

Writing Guidelines 
Most ezine publishers prefer short articles between 500 and 750 words. Short "tip" articles of just a couple of paragraphs are also very popular. Articles should be formatted to 65 characters per line or less including spaces and written in short paragraph sections. 

When you begin writing your article, avoid using your standard word processing programs, as they do not allow for proper formatting. 

Instead, use a text editor such as Notepad. It should already be installed on your desktop. 

When you begin typing your article, use a hard carriage return (hit enter) when your text reaches 65 characters, including spaces, and leave a space between your paragraphs. This will enable the publisher to easily copy and paste your article into their publication and significantly increase your chances of being published. 

Publishing Guidelines 
Most publishers receive many article submissions each week and only select a few to be published. Here are some basic guidelines to help you increase your chances of being published: 

• Your article must be properly formatteed. Publishers won't take thetime to format your article, they'll simply use another article that is properly formatted 
• Keep your bylines down to 6 lines or less 
• Select a descriptive title to intrigue your readers 
• Use proper grammar and spelling 
• Avoid articles that are nothing more than a sales pitch, as your chances of being published will be minimal 
• Avoid referring readers to an affiliate URL, as this will make your article appear to be biased and untrustworthy 
• Write your articles with a sincere desire to teach and inform. Talk to your readers and share your expertise 
Once you've written your article, you'll need to develop a list of publishers that may be interested in publishing it. Visit the Directory of Ezines to help you locate ezine publishers: 

Search through the database for publications that may be interested in the type of article you've written. Contact the publisher and ask them if they accept article submissions. 

Writing and distributing free articles on the Internet will be one of the best promotional decisions you'll ever make. Not only will it provide you with free publicity, but also if your articles are good, you'll become a trusted professional in your area of expertise. 

Make sure you review the submission guidelines prior to posting your article to an announcement group. 

If you'd rather not submit your articles manually, I use a great program called Ezine Announcer. This great piece of software makes ezine and article promotion easier than ever before. It automates your ezine and article submissions and provides you with over 900 resources. This software alone can literally save you hours upon hours of valuable time and is well worth the small price.