Pay Per Advertising

Pay-per programs include, pay-per-click, pay-per-lead and pay-per-sale. Pay-per-click programs will enable you to advertise to your target audience and only pay for results -- you pay a set amount for eachvisitor that is sent to your website. The most popular pay-per-click program is the pay-per-click Search Engines. You can learn more about pay-per-click Search Engines here: 

http://www.payperclicksearchengines.com

Pay-per-lead programs will enable you to only pay for leads. These leads may be potential customers that fill out a registration form, enter a sweepstakes, or download a free product trial. 

Pay-per-sales programs are simply affiliate programs. You pay your affiliates a set commission for each qualifying sale. You can find a number of Pay-Per programs here: http://www.clickaffiliate.com/

Another form of a pay-per-click program is pay-per-click banner ads. There are several companies online that will place your banner within their network and charge you a set fee for each click through. Here are a few to get you started: 

Value Click 
http://www.valueclick.com/

I-Clicks 
http://www.i-clicks.net

AdDynamix Pennyweb 
http://home.pennyweb.com/

Setting up an Advertising Campaign through Google Adwords 
http://adwords.google.com 

If you're looking for a low-cost, yet highly effective means of advertising your products and services, Google AdWords may be your answer. 

Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results. Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate. 

Google, one of the premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems from the speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services. 

It is a well-known fact that text ads perform much better than banner ads. What better way to target your audience than through a popular Search Engine? Your potential customer is there for a reason -- they're looking for something. When a Google visitor types in their keywords, they are almost instantly presented with their search results. On the right side of the results are colored text boxes containing targeted advertisements that match their search terms. 

When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords including all of the following: 

Keyword Matching - Shows your ad when a search includes your selected words. 

Phrase Matching - Shows your ad when a search includes your selected phrases. Exact Query Matching - Shows your ad when a search contains your exact keywords and no others. Negative Keyword Matching - Will not show your ad if a search contains certain words you select. This unique targeting technique will enable you to create a highly targeted ad campaign and test your ads with a high rate of accuracy. What's more, you can even target your ads to a specific country or language. 

The great thing about advertising with Google AdWords is that you will have complete control over your ad and how much you'd like to spend. You can open an account with a credit card with no minimum deposit required. Once you place your ad, it can begin running almost immediately. 
Their advertising rates are very reasonable. The amount you spend on your advertising campaign will depend on two factors: (1) the number of times your ad is displayed and (2) the position, one through eight, in which your ad appears. The advertising rates are as follows: 

Position 1 - $15 per thousand ads shown 
Position 2 - $12 per thousand ads shown 
Position 3 - $10 per thousand ads shown 
Position 4-8 - $8 per thousand ads shown 

The position of an ad is determined by how well it is performing. Ads with a higher clickthrough rate will receive a higher position and in turn will cost more. 

In order to increase your clickthrough rate and spend less money, try to select keywords and phrases that specifically target the product or service you're offering. Avoid using common words, as these will use up your ad displays very rapidly. Instead, select words that specifically target your product or service. 

For example, instead of using a general keyword like 'software,' use a keyword that focuses on a specific software program such as 'FrontPage 2002' -- or, a little less focused, 'web design software.' In addition, make sure you use your keyword phrase (search term) as the title of your ad. This will increase your clickthrough rate considerably. 

When you set up your account with Google, make sure you use a different ad for each search term. Not only will this increase your ad's relevance in the search results, but it will also increase your clickthrough rate. 

Once you place your ad, you can easily track your ad's response rate and make adjustments instantly. This is a great, low-cost way to find out which ads are performing the best. 

Google AdWords provides Internet marketers with a cost-effective alternative to banner advertising. If you want to increase your traffic and sales, give AdWord a try -- you'll be glad you did. 

Paying For Traffic 
If you've been struggling with your web site traffic and your sales aren't what you had hoped for, then maybe it's time to start paying for traffic. Pay-per-click Search Engines provide an extremely effective means of obtaining highly targeted traffic to your web site. The concept is simple -- you bid on targeted keywords and receive targeted traffic to your web site. 

Overture 
The most popular and probably most effective pay-per-click Search Engine is Overture. Although the minimum bid at Overture is now 10 cents per click, if you have strategically designed your web site to sell, paying only a dime per visitor will be well worth the investment. 

The key to using this technique effectively is to focus on one specific product and select highly targeted keywords. This will help you to weed out all of the window shoppers and attract your specific target audience. 

Viewing Search Terms 
Most pay-per-click Search Engines will enable you to view exact "search terms" that have been used to perform searches. Use this to your advantage. You can find out exactly what "search terms" are being used for your target market and place your bids accordingly. Try 
to create a list of as many relevant keywords as possible. The more keywords you bid on, the more traffic you'll receive. 

When bidding on keywords, keep in mind that in order to be successful, you don't have to be listed at the top. Although receiving a listing in the top three positions will produce major traffic through Overture, most of the time, you must have a large advertising budget to compete. 

Before placing your bid, perform a search to find out how much your competitors are paying per click. Try to place your bid so that your listing will appear on the first page to increase your chance of success. By selecting highly targeted, less popular keywords, you'll not only attract a more targeted audience, but you'll also obtain a higher listing for less money. 

Your Ad Copy 
Your headline and copy are the most important part of your entire strategy. Your headline must grab your potential customer's attention and force them to read on. Your copy should tell them exactly what you have to offer and convince them to visit your site. Try to avoid attracting freebie hunters by mentioning free stuff within your ads. By weeding out those potential visitors expecting to get something free, you will attract a more targeted audience of potential buyers. There is no need to pay for visitors that weren't interested in buying anything in the first place. 

Your listing should lead your potential customer directly to your product with no other distractions. In other words, if your product isn't on your main page, then don't direct your potential customers to your main page and make them search for your product. Direct them to your product's page. 

Reviewing Your Reports 
Once your campaign begins, make sure you take the time to review the reports provided by the pay-per-click services. These reports will provide you with information in regard to how well each of your keywords are performing and enable you to adjust your keywords or change your bids accordingly. 

To increase your traffic even further, don't just stop with one pay-per-click Search Engine -- try several at time. The more streams of traffic flowing to your site, the better.

Here is a list of some of the top pay-per-click Search Engines: 

http://www.overture.com 
http://www.7search.com
http://www.kanoodle.com
http://www.findwhat.com

Visit http://www.payperclicksearchengines.com for a complete list of over sixty pay-per-click Search Engines and reviews. 

If you're serious about your business and you're ready to drive a stampede of targeted traffic to your web site, then give the pay-per-click Search Engines a try. They're well worth the small investment.