Organizing Your Strategies

Organizing your strategies is an important part of your success. You must develop a weekly schedule for your business that becomes routine. Not only will this assist you in keeping your promotions organized, but it will also help you stay on task. 

Your first step will be to decide what tasks should be performed each day, such as link exchanges on Mondays, managing your pay-per-click programs on Tuesday, etc. 

A good way to organize your promotions is to set up a web page, for your personal use, that will contain your complete strategy. This page should be stored on your hard drive and not uploaded to your server, as you don’t want it to be accessible on the Internet. 

Each section within your page should contain the appropriate information for each of your promotional resources, such as web site name, user ID, password (if applicable) and hyperlinked web addresses for each web site you plan to use for your promotions. This will enable you to open your web page each day and visit the sites you have listed. 

In addition to developing a weekly schedule, you should also develop a separate page for each of your strategies. For example, if you’re advertising in ezines, you should create a page that contains the name of each ezine you’re advertising in, web address, cost, the number of subscribers, the ad you’re running and the results (clickthoughs / sales) for each publication and each ad. 

Your first step will be to create your weekly schedule. You can then develop your promotional pages accordingly. 

Example Promotion Schedule 

Monday – Link Exchanges: Exchange links with web sites similar to yours, but not in competition. 

Search Engine 

Link 

Google 
http://www.google.com 

MSN 
http://www.msn.com 

Yahoo Y!Q 
http://yq.search.yahoo.com 

Tuesday – Discussion Groups: Visit some discussion groups and 
share your expertise and network. Locate groups at Google Groups. 

Discussion Group 

Link 

Group 1 
http://www.group1.com 

Group 2 
http://www.group2.com 

Group 3 
http://www.group3.com 

Wednesday – Ezine Advertising: Write and place some ezine sponsor and/or solo ads. Locate ezines at directoryofezines.com. 

Ezine 

Link 

Ezine 1 
http://www.ezine1.com

Ezine 2 
http://www.ezine2.com 

Ezine 3 
http://www.ezine3.com 

Thursday – Pay-Per-Programs: Develop and/or manage your Pay-
Per-Programs. Locate Pay-Per-Click Engines here. 

Pay-Per-Click Search Engines 

Link 

Overture 
http://www.overture.com 

FindWhat 
http://www.Findwhat.com 

7search 
http://www.7search.com 

Friday – Writing Articles: Write articles and/or tips for publication. 

Saturday – Article Submissions: Submit your article to sites and announcement lists. Get article submission software here. 

Article Submission Sites 

Link 

Submission site 1 
http://www.submission1.com 

Submission site 2 
http://www.submission2.com 

Submission site 3 
http://www.submission3.com 

Sunday – Day Off 

The key to developing a successful promotional campaign is consistency and testing. 

You must be consistent in your promotions. This is why developing a weekly schedule for your promotions are so important. By creating your schedule and organizing your strategies, you will not only have an organized approach to each day, but you’ll get a lot more accomplished by having a laid out work plan. 

Just as devising a schedule is an important part of your success, it is just as important to test absolutely everything. This will not only tell you exactly what’s working and what’s not, but it will also save you a great deal of money, as you won’t pay for advertising ventures that aren’t producing results. 

For example, if you’re running ezine ads, you should be testing your ads, including headlines, body text and every variation you can think of, such as capitalization, wording, order, etc. You will be amazed at how one little tiny change in an ad can produce major results. 

In addition, you should be testing the publications you’re advertising in. Above all else, make sure the publication targets your market. For example, if you’re selling health products, you certainly wouldn’t want to advertise in a publication targeting Internet marketers. You’d want to advertise in a ‘Health’ related publication. 

Take your time and plan your strategies very carefully. Remember … plan your work then work your plan.