Developing Your Web Site

Once you've developed a great product and/or selected your affiliate programs, your next step will be to develop a great web site. Your web site must be specifically designed to sell the products and/or services you’re selling. 

If you sign up for a free Plug-in Profit site, you can skip this section, as everything will be taken care of for you – from enabling you to sign up with quality residual affiliate programs to getting your web site set up – Stone takes care of everything. 

Everything within your web site should have one specific purpose -- getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return. 

Your words are the entire foundation of your business. Your product, your web site and your marketing strategies all depend upon your words. Fancy graphics don't make sales -- words do. 

Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page. 

Write your web site copy as if you are talking to just one person. Identify a problem and validate that one visitor's need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them -- why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade -- that's the bottom line. 

Web Design Mastery 

Professional Web Site Design Made Easy 
.. Learn at your own pace with 8 easy to follow step-by-step guides… 
.. 100’s of copy & paste codes, screen shots and examples… 
.. Get your site up fast! – With over 100 professional web page templates… 

Eight volumes and over 500 pages of solid information, Web Design Mastery takes you step by step through… 

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Volume 1: Planning Your Web Site – A complete guide to developing a successful web site. 
Volume 2: HTML Tutorial – A step-by-step guide to writing your own HTML code. 
Volume 3: Marketing and Promotion – A complete guide to promoting your web site. 
Volume 4: Glossary of Terms – A reference guide containing commonly used Internet terms. 
Volume 5: Webmaster Resources – A reference guide containing links to a variety of Internet resources to assist you. 
Volume 6: Webmaster's Reference Charts – Five reference charts to assist you in designing your web site: 
Section 1: HTML Chart - Commonly used HTML codes, including names, tags and examples. 
Section 2: CSS Chart - CSS properties including background, border, classification, font, margin, padding and text. 
Section 3: Color Chart - 216 Safe color chart containing each color, the hexadecimal values and the RGB (Red, Green, Blue) Values. 
Section 4: Symbols Chart - Special characters and symbols. 
Section 5: Troubleshooting Chart - Common web development problems including graphics, text, tables, HTML, forms, JavaScript and CGI Scripts. 
Volume 7: Advanced Web Design – Step by step tutorials that will take you through the entire design process of a sample web page template: 
Section 1: Web Page Template Design - A six part, step by step guide to designing a web page template. 
Section 2: Image Dicing / Manipulating - A step by step tutorial that will assist you in dicing and manipulating images. 
Section 3: Image Rollovers - A step by step tutorial to assist you in creating image rollover effects. 
Section 4: Advanced Tables / Codes - Several example tables and codes that can be used to spice up your web page. 
Section 5: Email Forms / Opt-In Lists - A tutorial to assist you in developing an opt-in list, publication and form. 
Volume 8: 101 Design Tips and Tricks - Tips include HTML, DHTML, JavaScript code snippets and CSS codes. 

All of these ebooks contain example code ready to copy and paste into your pages.