Advertising


If you really want to build your business online, you MUST be willing to invest in your business. There are many advertising opportunities available on the Internet that will enable you to purchase targeted advertising very reasonably. 

Ezine Advertising 
Ezine Advertising is one of the most effective forms of advertising on the Internet. Not only is it effective, but it can also be very inexpensive depending on the size of the publication. 

The key to using ezine advertising effectively is to target your audience and track your response. You must test the effectiveness of both your ad and the publication in which you're advertising. This will enable you to determine which ads are pulling the most response and which publications are providing you with a high response rate. 

When selecting an ezine in which to purchase advertising, there are a few factors that should be taken into consideration: 

1. Select an ezine that targets your potential customer. In other words, if you were selling health products you wouldn't want to advertise in a "marketing" ezine. You would want to advertise in an ezine that focuses on health. 

2. The size of the publication really isn't a factor in determining your ad's success. Smaller publications will many times have a higher response rate, as they may have a higher percentage of subscribers that actually read the publication. 

3. Before buying advertising in a publication, make sure you subscribe to a few issues. You want to ensure that the publication contains quality content and see how their ads are displayed. If they're running 15 or 20 ads each issue, your ad's response rate will most likely be low. Try to select a publication that runs only a few ads each issue and places them in the center of the publication. 

4. Contact the ezine publisher to make sure they never run two ads for similar or the same products. This will increase your response rate considerably. 

The Directory of Ezines provides a complete online searchable database of ezines that accept advertising. This directory contains all of the information you'll need to know to effectively place your ads. 

If you're looking for a low cost alternative for purchasing ezine advertising, Ezine Ad Auction will enable you to bid on ad space in targeted ezines. 

A good way to organize your ezine advertising is to set up a web page, for your personal use, that will contain all the details for each advertising venture. 



This page should be stored on your hard drive and not uploaded to your server, as you don’t want it to be accessible on the Internet. 

Your chart might look something like this: 


Ezine 

Cost 

Ad 

Clicks 

Sales 

Ezine 1 

Ad Cost 

Your Ad 

Number of visitors 

Number of sales 


Ezine 2 

Ad Cost 

Your Ad 

Number of visitors 

Number of sales 


Ezine 3 

Ad Cost 

Your Ad 

Number of visitors 

Number of sales 


Ezine 4 

Ad Cost 

Your Ad 

Number of visitors 

Number of sales 


Ezine 5 

Ad Cost 

Your Ad 

Number of visitors 

Number of sales 

By organizing your advertising campaigns, you can see exactly how each ad is doing within each publication. 

To track your click through rates, you may want to use a simple little script called, LnkinLite. This free script will enable you to easily keep track of the number of clicks a specific link receives.